Electronic gifts for Mom are the gift of choice this year, as more than nine of 10 consumers (91%) plan to celebrate Mother’s Day. Total spending is estimated to reach $15.7 billion, according to the annual Brand Keys Mother’s Day survey. Celebrants intend to spend an average of $148.00 this year, up nearly 5% over last year. Men, following a long-time pattern, intend to spend more than women, reporting an anticipated average “spend” of $176. Women reported an anticipated spend of $120. ...